Our Culture

Protection of farmers and farmers groups from the extortion of middlemen due to lack of data Commodity.ng was born from the fields—not from boardrooms.

It began with a simple conversation among farmers who were tired of the same story repeating itself: hard work in the farms, little reward in the markets. One challenge stood out above all others—price manipulation and extortion by middlemen, driven largely by lack of access to real market information.

In Nigeria, smallholder farmers produce over 70% of the nation’s food, yet many sell their produce without knowing the true market value beyond their local markets. This information gap has historically allowed middlemen to control prices, leaving farmers underpaid and consumers overcharged.

In 2017, we decided to change that narrative. Commodity.ng was founded on a simple but powerful idea: to make commodity prices transparent, accessible, and fair—starting from local Nigerian markets and connecting them to the global stage through the World Wide Web.

We began by tracking and publishing commodity prices as seen through the eyes of ordinary Nigerians—real prices from real markets. Over time, this evolved into a digital platform that delivers live spot prices, market insights, and facilitates the exchange and sale of commodities online across Nigeria.

Today, commodity.ng serves farmers, farmer groups, traders, processors, policymakers, and consumers with reliable market intelligence. By giving everyone access to the same information, we help reduce exploitation, improve bargaining power for farmers, and promote a more efficient and equitable agricultural value chain.

As we listened closely to farmers across Nigeria, one truth became impossible to ignore: the biggest challenge was not production, but information.

Farmers were working hard, yet selling blindly—without access to real-time prices beyond their immediate markets. This information gap allowed middlemen to dictate prices, creating wide disparities between what farmers earned and what consumers eventually paid.

We discovered that price transparency alone has the power to rebalance the market. When farmers know the true value of their produce, negotiation becomes fairer, waste reduces, and trust begins to return to the value chain.

Commodity.ng emerged from the understanding that data is empowerment—and that timely, local, and accurate commodity information can transform agriculture, protect farmers’ incomes, and create a more efficient market for everyone.

Commodity.ng is built by a multidisciplinary team of professionals who combine hands-on farming experience, technical expertise, and a deep understanding of Nigeria’s agricultural value chain. Our strength lies in diversity—bringing together experts who have worked on the farm, in markets, and on large-scale national projects.

Our team blends financial insight, business development experience, and grassroots agricultural knowledge to ensure every aspect of Commodity.ng is grounded in reality. With a strong background in cooperative building, market empowerment initiatives, and strategic planning, we are able to deliver a platform that is both practical and impactful for farmers, traders, and investors.

Expertise in engineering, infrastructure, and value chain management allows us to bridge technical execution with on-the-ground market operations. This ensures that our solutions are not only innovative but also aligned with real-world agricultural practices across Nigeria.

In addition, our specialists in technology, digital systems, and data architecture bring the unique advantage of combining farming knowledge with cutting-edge digital tools. This enables Commodity.ng to provide reliable real-time data, scalable platforms, and intuitive technology solutions for markets and users across the country.

Supporting these efforts is a network of correspondents spread across all six geopolitical zones of Nigeria. Their primary responsibility is collecting accurate data directly from farmers and major markets, ensuring that Commodity.ng remains the most trusted source of commodity prices and market insights nationwide.

At Commodity.ng, our collective expertise drives our mission: to empower stakeholders with accurate information, simplify market interactions, and foster a more transparent, efficient, and profitable agricultural sector in Nigeria.

The Team is supported by a total of 42 correspondents spread around all the 6 geo-political zones in Nigeria who are saddled with the responsibility of fetching data from the markets and farms in Nigeria.

Rather than spotlight individuals, commodity.ng emphasizes shared responsibility, ethical data practices, and collective expertise. Every team member contributes to one goal: building transparent, fair, and efficient commodity markets for Nigeria and Africa.